The Foundation of Healthy Skin & Hair

Radiant and healthy skin and hair start with clean, puriphied water. No amount of expensive moisturizers, retinols, clean ingredient lists, or skin and hair treatments can replace it.

Unfortunately, this key foundational step is missing for most of us. Tap water that we use to wash our face and shower in is treated with chemicals like Chlorine and Chloramine that wreak havoc on our skin. In addition, more than 320 toxic substances have been detected in U.S. drinking water systems, including:

Chlorine Strips the Skin & Hair of its Natural Oils

The oxidative properties of chlorine strip away natural oils from the skin and hair. These oils help to maintain moisture and protect the skin, scalp, and hair shaft.

When chlorine oxidizes these oils, it strips away the protective layer, leading to dryness and irritation.

This can disrupt the skin's pH balance, causing further discomfort, and in the case of hair, increase its porosity and brittleness, leading to breakage, and even hair shedding.

Heavy Metals & Microplastics In Tap Water Can Severely Irritate the Scalp & Skin

The average age of water pipes in the U.S. in 2020 was 45 years old. These pipes have been known to leach harmful metals like lead. In addition, over 90% of our water has been found to have micro-plastics.

Both heavy metals and micro-plastics are abrasive and can cause tiny cuts in the top layers of the skin, often leaving reddness and inflamation in their wake. These effects can be compounded when the skin has already been stripped of its natural protective oils from continued exposure to chlorine.

It's Time To Tap Out on Tap Water

  • 98%

    98% of US water treatment systems use some form of Chlorine to disinfect water.

  • 4.0 PPM

    Your shower water may have HIGHER concentrations of Chlorine than a pool. The EPA allows tap water to have up to 4 ppm of Chlorine. The average pool has 1 - 3 ppm.

  • 45 Years Old

    In 2020, the average age of water pipes in the U.S. was 45 years old.

Your Skin & Hair Are Paying The Price

Our skin is the largest organ in our body, absorbing what it comes in contact with. Repeated, daily exposure to unfiltered tap water with all of its chemicals and contaminants can cause:

Hair Breakage and Shedding

Hair is made up of a protein called keratin. Chlorine can penetrate the hair shaft and react with the proteins, causing them to break down. This reaction disrupts the structure of the hair, making it more porous. As a result, the hair loses its natural oils and moisture, becoming dry, brittle, and prone to breakage.

Dry and Brittle Hair

Chlorine can also disrupt the natural sebum production on the scalp. Sebum is an oily substance produced by the sebaceous glands, and it helps to moisturize and protect both the scalp and hair. Chlorine's oxidative properties can disturb the production of sebum, leading to a dry scalp and hair.

Uneven Skin Tone

Chlorine exposure can generate free radicals in the skin. Free radicals are unstable molecules that can damage skin cells, leading to accelerated aging processes like wrinkles, fine lines, and uneven skin tone.

Redness and Irritation

Exposure to agricultural runoff containing pesticides and herbicides can result in skin irritation and allergic reactions.

Allergic Reactions

Residual pharmaceuticals and personal care products in water may contribute to skin sensitivity and allergic reactions. In addition, heavy metals can accumulate in the skin, causing rashes, irritation, and dermatitis, leaving skin highly sensitive.

Dryness and Itchiness

Chlorine plays a massive roll here as it can strip skin and hair of natural oils. These oils help to maintain moisture and protect the skin. When chlorine oxidizes these oils, it strips away the protective layer, leading to dryness and irritation, and may exacerbate conditions like eczema and psoriasis. This can disrupt the skin's pH balance, causing further discomfort.

Breakouts

Once chlorine has stripped natural oils from the skin, the body can often try to counteract by over-producing oil in an attempt to find balance.

Premature Aging

Prolonged exposure to chlorine can lead to dry, dehydrated skin, making fine lines and wrinkles more noticeable, which can contribute to an aged appearance.

and the list goes on!!!

Our Custom Engineered Solution

Obsessed with clean water and its affects on skin, hair, and overall health, Puriphied's advanced water filtration systems removes 99% of chlorine from your tap and shower water.

puriphied filter for showerhead

The Puriphied Difference

Unlike other shower filters that rely on 15 or 20 stages filled with low-cost filler materials, our filters are designed with powerful, high-quality media that truly purifies your water.

Puriphied Power Players

We only use the highest quality filter media, chosen in specific percentages and combinations to maximize the purification of your shower water while keeping your water flow high.

Say Goodbye to ...

How Your Skin & Hair Will Thank You

  • Increased Hydration

    With the reduction of chlorine, chloramine, and other harsh drying agents, your skin and hair will finally have an easier time retaining and absorbing moisture.

  • Strengthened Skin Barrier

    With moisture levels improving and the skins natural oils returning, the skins natural protective barrier is strengthened.

  • Reduce Redness & Irritation

    With the reduction of microplastics and harsh abrasive materials that cut into the outer skin layer, your skin can finally heal.

  • Prevent Premature Aging

    Reducing exposure to drying agents like chlorine that can shrivel the skin and cause fine lines, the skins natural oils and moisture levels can be replenished, leaving fuller, more plump skin.

  • Promote Skin's Natural Radiance

    With your skin no longer in a constant battle, fighting harmful chemicals and trying to find balance, it can go back to being its natural radiant self.

  • Reduce Breakouts

    With oil balances returning to normal and abrasive materials that can get trapped in the skin removed, breakouts and acne can be significantly reduced.

Our Commitment to Quality and to You

We've spent thousands of hours researching, testing, building, re-building and testing again and again to ensure our filters are the best and most effective on the market. We believe in the quality of our product so much that our showerheads are backed by a full 30 day money back guarantee.